Interview with Artist and Craftsman Supply owner

Larry Adlerstein owns and manages 15 Artist and Craftsman supply stores across the country but is based in Portland, ME. He has stores in San Francisco's Bay Area, in Williamsburg in Brooklyn, in Louisville and right up the street from Boston University in Massachusetts. 

I asked him about the state of his sales under the strain of the recession. His answers really surprised me:

He said in the last year and a half his sales are up 9% as an annual percentage. Meanwhile his competitors, Art Mart, Dick Blick, and Pearl are down about 12%.

How is he beating his competitors who are major names in the art supply world?

Well, he says it's all about relationships. Whether it's his relationships with his managers in the various stores or the relationships with each customer, all of these matter more than a couple of cents. He says a store is successful when the employees are happy, and that happiness comes from having ownership. Larry Adlerstein says he gives every manager a lot of responsibilities and room to be creative and make decisions for the store; this way each manager has more invested with the company.

He also explained he has a lot of knowledge of popular brands and colors. I asked him how he  keeps on top of the popular products and how he knows what sells...

He says this job is a lot harder for me than for major companies, because he decides to go to trade shows, looks through trade magazines, and decides to buy from 20 smaller art companies than one huge whole sale companies. By ordering through these 20 small companies he has to fill out 20 different order forms, and keep track of 20 different shipments, and pay 20 different bills, but he says it's all worth it. 

Why so much work? He says it makes his store unique and artists like that. Plus the smaller companies offer their products at a better value. And this way he makes relationships with these small companies and keeps them alive instead of always resorting to the mass whole sale company. This formula for running a business also attracts the artist community, because they would rather support the "little guys" too.

His stores have a great atmosphere as well: each has cement floors with paintings on them and low incandescent light bulbs that are easy on the eyes. The employees are always nice. And I mean that too, because Larry is very involved in hiring and firing. Instead of letting someone else, even a manager deal with a problem, he flies out all over the country to confront the situation head on. 

Dedication to the people is how he keeps up his sales and so far he is battling the bad economy and winning.